Flower Factor and Bloom's join forces



Flower Factor, the international platform for florists and the renowned German publish company BLOOM’s agreed on a powerful cooperation.

Founders and floral designers Pim van den Akker and Klaus Wagener have the same objective: to support the floral industry and inspire and educate florists worldwide. First joint project: a video tutorial for International Orchid Day 2016.

Pim: “A collaboration between Flower Factor and BLOOM’s was an obvious choice. We have a lot to offer each other and Klaus is a great designer with whom we love to work!” Recently Pim visited the BLOOM’s studio and made a couple of designs for publication in the magazine BLOOM’s View. This edition will be available in stores in Germany, Switzerland and Austria in January 2017.

Video tutorials Klaus Wagener

Flower Factor welcomed Klaus in their studios last month. Klaus: “Creative use of flowers and plants, good craftsmanship and current lifestyle are the key ingredients for a successful green business. Flower Factor and BLOOM's connect exactly this.” Where BLOOM’s has a strong presence in print media, Flower Factor reaches florists mainly online with inspirational ‘How to make’ video tutorials. Klaus recorded three video tutorials with stunning floral designs.

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How to create a 'Secret Orchid Garden'

Today is International Orchid Day 2016 so Klaus created a lush and spectacular plant arrangement with Opti-Flor orchids. “We understand that not every florist is into creating these big designs, says Pim. But our main objective is to inspire them and inspiration can also be found in the used colour combinations, flower combinations or new floral techniques. Ideas that every florist can use to their advantage.” 

Watch the video ‘How to make a Secret Orchid Garden’ with Klaus Wagener.

The design Klaus made with roses by Arend Roses will be published on September 13 and his design with Chrysanthemums by Deliflor in October this year.

More on Klaus Wagener at blooms.de