Russian 'flower rentals' for International Women's Day

Russians who want to impress their social media followers can now rent huge bouquets of flowers for just long enough to snap an Instagram-worthy photo, it's reported.

Pop-up services are advertising on social networks in preparation for International Women's Day on 8 March, a public holiday in Russia when women are traditionally feted with flowers and other gifts. They're offering 10 minutes with an enormous bouquet - enough time to perfect the best angle and pose - before the courier takes it back, the TJournal news website reports.

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source: bbc.com